What is Search Engine Optimization(SEO)?
SEO, simply, is a cluster of techniquesand approaches that are used to optimize the website according to the search engine policies and boost the position of website’s Organic ranking in the result page of Search Engine, usually called Search Engine Result Page (SERP), normally on the top position of the SERP.To attract more visitors to website, the website owner trespass the policies of search engine and disobey the rules that they must be followed to stay in Database of search engine.If any website disobey the policies of search engine, then search engines have capability to penalize the website, either by removing the website form search engine’s database or by downgrading the ranking of that website.
In SEO, we concentrates on both Search Engine view and User view. It is required to take attention of both views, because if any website obeys the search engine policies and also provides the High quality content to the visitors, then automatically Search Engine will give priority to that specific website and ranks on top position of SERP.
Why to Use SEO for Web Marketing
- If you have a website and you want to boost the ranking of website
- If you want more traffic to your site.
- To display specific website on first result page of search engine.
- If you want more specific visitors to your website.
- High search engine rank means more traffic to your site.
- Find your traditional business online.
- To make website more search engine friendly as well as user friendly too.
- SEO can help you targeted specific class of customers for your website
- If you have business website, and you want to promote the website on the internet.
- SEO can alsohelp in local optimization of website.
Simply, if specific website has more visitors, then website has more sales and profit too.
SSC India have expertized and professional SEO team to help you.
What we do in SEO
Site Analysis gives us the brief information about website, which substance is presented on website and vice versa.Website’s analysis report is generated in which some analysis points are checked, including the Page Indexing, Backlinking, Heading and Image tag, Website Sitemap and Robots file availability, Meta tags of website, Broken Links etc., and manipulate the website, if website doesn’t satisfies the all analysis check points.
Research and Development
Some changes are executed on the basis of website analysis report.New elements are added on website and if needed already executed elements are altered according to the need.
Keywords are selected according to the services provided by website. Appropriate keywords are required to research, to position website at higher rank.Keywords are also researched for the internal pages of the website, which keyword is to target on which webpage.
Link building is main prospectus of SEO. Link building, or Backlink building is important for ranking of specific website. High QualityLink building helps in boosting the ranking of website. Website with more High Quality backlinks will rank at higher position if compared to website that has low quality backlinks or less backlinks.
Google Webmaster and Google Analytics reports are generated on specific interval time. These reports are generated for the study of website internal functionality. Also weekly or monthly website reports are generated and delivered to the client for their study.