Oliver Bonas SEO Case Study

olivar bonas

About Oliver Bonas : 

An online department store selling fashion, homewares, furniture and gifts wanted to increase revenue from their website.

Our Strategy: 

  • Keyword research identified that there was an opportunity to rank on the 1st page of Google results for the keyword “next day delivery dresses” which had a high intent to buy
  • Meta data optimisation applied the target keywords to title tags, meta descriptions and headings across every page of the site
  • Content optimisation best practice guide was distributed to website administrators so that their product descriptions could include the target keywords when relevant
  • Link building included fashion blogger outreach, Pinterest content creation, Polyvore content curation and MyDeco community engagement to increase the value of the inbound links

Result:

all-traffic

  • Found on page #1 of Google for the keywords “unusual jewellery”, “unique dresses”, “next day delivery dresses” and tens of thousands of other non-branded keywords
  • Organic Traffic increased by 300%
  • Sales Throw Website increased by 24%
  • Social fans Increased by 40%
  • SEO revenue from non-branded keywords (keywords searched for by new customers that didn’t use the company’s brand name or brand name variations) increased by 368% within 12 months