Definitive guide to Seo Tools [Free, Paid and Free Trials]

Why we use SEO tools:

The need of SEO tools can be well understood by an internet marketer. These tools allow users optimize and enhance their pages’ content and help their websites appear on the Top page of SERPs.

SEO tools help users’ in cost-cutting of their website promotion, and furthermore there are other significant points which can’t be overlooked.

The prime benefit of using SEO software is time-saving. They have the ability to perform time guzzling activities in the twinkling of an eye. There is no requirement to devote much time, pinning down competitors’ site, gathering critical data and doing complex calculations. These tools can help you to gather precise and current data which is almost nearly impossible to gather by hands.

Another benefit is simplicity. These tools systemize each step of web optimization. These are greatly resourceful even for the beginners as these indeed give advice and support.

Another important facet is multi tasking. It can do various different things at the same time that outcome in better success of web-site marketing.

Furthermore SEO tools eliminate all human eye errors.

Below is an essential list of SEO tools, these tools can be like live-saver for SEOs

Content

Free tools

Copyscape: It is a great tool to check plagiarism as well as duplicacy of the content. It is available in free and premium version.

Launched: 10TH July 2004

Tool URL: http://www.copyscape.com/

Owner: Indigo stream technologies

Content Strategy tool: As the name suggests, this is an intelligent tool to map your content strategy via calculating approximately your audience size and researching of keyword.

Launched:

Tool URL: http://builtvisible.com/content-strategy-generator-tool-v2-update/

Owner:

Convert word documents to clean HTML (productivity as well):  It cleans up Hyper Text Markup Language from word documents. It cleans up numerous things which Microsoft Office places in its Hyper Text Markup Language and provides you with a cleanly arranged outcome which you can use in your web page.

Launched:

Tool URL: http://word2cleanhtml.com/

Owner: Olly Cope

Text Cleaner: It is a great tool that fixes and cleans up text when you’re copying and pasting between applications. It fixes line breaks, spacing and much more in blink of an eye.

Launched:

Tool URL: http://www.textcleanr.com/#

Owner: Ryan Jones

Wordle: Simple paste the text at this wonderful tool and it will convert your text into mesmerizing word clouds. Also you can twist your clouds with various colors and layouts etc.

Launched:

Tool URL: http://www.wordle.net/

Owner: Jonathan Feinberg

MyBlogGuest(Link building): You can use this to guest blogging which is still a hot cake. It is helpful to build links, networking and much more.

Launched:

Tool URL: http://myblogguest.com/

Owner: Ann Smarty

Similar Page Checker(Technical SEO): You can find the percentage of content duplicacy between two pages which you provide to this tool.

Launched:

Tool URL: http://www.webconfs.com/similar-page-checker.php

Owner:

Yahoopipes(Productivity): It is a composition tool to mashup content from across the web. It combines various feeds into content and performs other great creations.

Launched:

Tool URL: http://pipes.yahoo.com/pipes/

Owner: Yahoo

Google Public data: This tool can be used for researching of content, infographics etc.

Launched:

Tool URL: http://www.google.com/publicdata/directory#

Owner: Google

Free and Paid

nTopic: A great tool to find out the relevancy of your content and also get suggestions to enhance it by including relevant terms and moreover you can get keyword suggestions and more.

Launched:

Tool URL: http://www.ntopic.org/

Owner:

Free Trials

Raven(Tools suite, Diagnostic, social): It provides a great set of content marketing, SEO, SMO, PPC and other analytical tools for serious inbound marketers.

Launched:

Tool URL: http://raventools.com/

CEO: Patrick Keeble

Infographics

Free tools

Easel.ly: It is a fine tool to create & share infographics. It has a number of templates and design objects which let you make an eye catching infographics.

Launched: 2012

Tool URL: http://www.easel.ly/

Owner:

Inforgr.am: It is an impressive tool to make impactful infographics in a customized way that explains data in a more imposing way.

Launched:

Tool URL: http://infogr.am/

Owner:

Free and Paid:

Picktochart: It has a number of themes to pick from. You can make great infographics and share with the world.

Launched:

Tool URL: http://piktochart.com/

Co-founders: Andrea and Ai Ching

Keyword Research

Free tools

Google Keyword Planner: Many do not like this tool however it provides statistics, ideas and other essential data which is tough to be gathered from anywhere else.

Launched:

Tool URL: http://adwords.google.com/keywordplanner

Owner: Google

Wordstream Free Keyword Tools(Tools Suite): It provides thousands of keyword suggestions from the database of millions of billions unique search queries.

Launched: 2007

Tool URL: http://www.wordstream.com/free-keyword-tools

Owner:

Google Trends: You can go this to find out what people are searching for and in this way you can find the popularity of your keyword over time.

Launched:

Tool URL: http://www.google.com/trends/

Owner: Google

Ubersuggest: It is a keyword suggestion tool that provides thousands of results quickly. It is best for beginners for the reason that it is very easy to use and understand. It utilizes Google Suggest and various other suggestion tools.

Launched:

Tool URL: http://ubersuggest.org/

Owner:

Free and Paid

Keyword Eye: It is a great tool that not only provides keyword suggestions but also other valuable concepts that help to keep an eye on your competitor.

Launched:

Tool URL: http://www.keywordeye.com/

Owner:

SEMrush(Tools suite, competitive intelligence): It offers organic keyword data which is really resourceful and inclusive. Moreover, through this you can tab on competitors’ ads.

Launched:

Tool URL: http://www.semrush.com/

Owner:

Free Trials

Wordtracker: This is a tool on which even the top marketers rely. It also gives free 7 days trial.

Launched: 1998

Tool URL: http://www.wordtracker.com/

Owner: Mike and Andy Mindel

SERP Tracking

MozCast: It is a tool to check changes in the Google’s Algorithm. It helps to track changes day-wise.

Launched:

Tool URL: http://mozcast.com/

Owner: Rand Fishkin and Gillian Muessig

Free and Paid

SERPmetrics (Competitive Intelligence): It provides SERP fluctuation charts based on US search results. The charts are based on the searches of Google, Yahoo and Bing.

Launched:

Tool URL: http://serpmetrics.com/flux/

Co-founder- Gary Baines

Searchmetrics Visibility Charts (Competitive Intelligence): A fine tool to check backlinks and do social analytics. It helps you to track search visibility of a site.

Launched:

Tool URL: http://suite.searchmetrics.com/en/research

Owner:

Speed checker

Free

Webpagetest: Effective website speed tool that gives fast results and also provide suggestions for betterment.

Launched: 2008

Tool URL: http://www.webpagetest.org/

Owner:

Google Page Insights: This is a wonderful tool that provides useful data and insights to improve your page loading speed.

Launched:

Tool URL: https://developers.google.com/speed/pagespeed/insights/

Owner: Google

Pingdom: It offers performance grade and tips, DNS health and much more and thus can be said a complete speed tool.

Launched:

Tool URL: http://tools.pingdom.com/fpt/

Owner: Solarwinds

Free and Paid

Cloudflare: It is a wonderful tool that functions both as a content delivery system and as a security service to improve page times and performance.

Launched: 2009

Tool URL: https://www.cloudflare.com/

Owner: Matthew Prince, Michelle Zatlyn and Lee Holloway

Link Building

Free tools

Anchor Text over Optimization (link research and technical SEO): To steer well clear of Google’s algorithm hit for over-optimized anchor text, you can take the help of this tool.

Launched:

Tool URL: http://www.removeem.com/ratios.php

Owner:

Domain Hunter Plus: This tool can be used for quality domain searching and building broken links

Launched:

Tool URL: http://netvantagemarketing.com/tools/dhp

Owner:

Linkstant: It helps to find out your new links instantaneously. You will get to know every time anyone links to your site. Discovering early your new links help you in many different ways.

Launched:

Tool URL: http://www.linkstant.com/

Owner: Rob Ousbey and Tomcritchlow

Buzzstream (Tools suite, email): This is a great suite to find link opportunities and researching of links etc.

Launched:

Tool URL: http://www.buzzstream.com/

CEO and Co-Founder: Paul May

Rapportive (Email, productivity): It is an outstanding tool that attaches rich contact profiles to your Gmail account. If you got an email on your Gmail, you will get everything you needed about the sender to build network with him. Pretty interesting tool!

Launched:

Tool URL: http://rapportive.com/

Owner: Rahul Vohra

Free and Paid

Ahrefs (Link research): It is an impressive tool to check backlinks, link research and more. Majority of the features are almost paid however provide some useful free data.

Launched: 2011

Tool URL: https://ahrefs.com/

Owner: Dmitry Gerasimenko

Open Site Explorer (Link research, competitive intelligence): A wonderful tool to discover backlinks, social metrics, anchor text etc. instantly.

Launched:

Tool URL: http://moz.com/researchtools/ose

Owner: Rand Fishkin and Gillian Muessig

Majestic SEO (Link research, Competitive intelligence): One of the finest link research tools that uses magnificent crawling technology.

Launched: 2004

Tool URL: http://www.majesticseo.com/

Managing Director: Alex Chudnovsky

Robots.txt

Free tools

Robots.txt Checker (Technical SEO): This tool helps to find out hidden errors in your robots.txt files and moreover it will give suggestions to correct it.

Launched:

Tool URL: http://tool.motoricerca.info/robots-checker.phtml

Owner: Motoricerca

Frobee Robots.txt Checker (Technical SEO): There could be many errors left to your robots.txt files, which are difficult to find out by human eyes. This Tool greatly helps you with this.

Launched:

Tool URL: http://www.frobee.com/robots-txt-check

Owner:

Email

Email Format (Productivity): This tool helps you find out formats of email address of a great deal of companies over the web.

Launched:

Tool URL: http://email-format.com/

Owner:

MailTester.com: Not sure whether the email address you need to send email is valid or not? Just type in the address to be sure!

Launched:

Tool URL: http://mailtester.com/

Owner:

Boomerang (Productivity): This is simply an awesome tool as it controls your messages on Gmail. You can send and receive messages as per your liking. It can help you to follow up on your Gmail emails.

Launched:

Tool URL: http://www.boomeranggmail.com/

Owner:

Free and Paid

Banana Tag: It is a majestic tool to find out what happens to your email after you hit the send button. Through this you can find whether your receiver have read it or have simply deleted it.

Launched:

Tool URL: http://bananatag.com/

Owner:

Structured data

Free tools

Schema Creator (Technical SEO): it is great tool that helps you to swiftly build microdata. If schema.org is hard for you; you can take help of this tool.

Launched:

Tool URL: http://schema-creator.org/

CEO: Patrick Keeble

Google Structured Data Testing Tool (Technical SEO): This tool serves as a markup helper when you schema.org microformats or any other kind of structured data.

Launched:

Tool URL: http://www.google.com/webmasters/tools/richsnippets

Owner: Google

Video

Youtube Analytics (Analytics): A helpful tool for Youtube video publishers as it provides performance and users’ engagement report for any particular video uploaded on Youtube.

Launched:

Tool URL: https://www.youtube.com/analytics

Owner:  Google

Captiontube: Simple and free tool to create captions for your Youtube videos. Enhances discoverability of your videos and also provides a transcript to read for viewers.

Launched: 2009

Tool URL: http://captiontube.appspot.com/

Owner: Youtube

Free and Paid

Wistia: It offers video hosting for businesses as well as personal users. Furthermore it provides SEO-friendly solutions for your videos and provides complete customization as well.

Launched: 2006

Tool URL: http://wistia.com/

Owner: Chris Savage and Brendan Schwartz

Rank Tracking

Free

Rank checker for Firefox: Easy and free resource to check rankings of your website at Google, Bing, and Yahoo.

Launched: 2003

Tool URL: http://tools.seobook.com/firefox/rank-checker/

Owner: Aaron Wall

Moz Analytics (Tools Suite, Diagnostic, Social): A complete suite to monitor your marketing data and analytics to optimize your brand.

Launched:

Tool URL: http://moz.com/products

Owner: Rand Fishkin and Gillian Muessig

Social

Free

Buffer: If you want to market through online social media, then trying buffer is a great option, it’s free and you can share your content with your audience at your most favorable times.

Launched:

Tool URL: https://bufferapp.com

Co-Founder: Joel and Leo

Bitly (Analytics): It is famous amongst marketers for URL shortening; however it can be used for analytics too.

Launched: 2008

Tool URL: https://bitly.com

Owner: Bitly, Inc.

Circlecount (Analytics): It helps users locate numerous kinds of statics about their Google+ profile. Moreover, Circlecount collects data on people with greatly attractive content, highly followed pages as well as profiles.

Launched:

Tool URL: http://www.circlecount.com/

Owner:

SharedCount (Analytics): It is a great tool to check how your content has been shared across the web.

Launched:

Tool URL: http://www.sharedcount.com/

Owner:

Shared Count API (API): It offers a great deal of social media data (from Google+, Twitter, Fb etc.) which is very useful for your business.

Launched:

Tool URL: http://www.sharedcount.com/documentation.php

Owner:

Social Mention: It’s a search engine & analysis platform for social media. You can find out what has been sharing and by who, simply define the category of your search (Blogs, videos etc.) and get the real time data.

Launched:

Tool URL: http://www.socialmention.com/#

Owner:

SEO Tools for Excel (Analytics, tools suite): This is a great tool suite for SEOs, apart from analytics and more you can monitor your social media endeavors through it. It is an Excel add-in that makes the work of SEOs simple and highly effective.

Launched:

Tool URL: http://nielsbosma.se/projects/seotools/

Owner: Niels Bosma

Social Authority API (API): It helps you locate, optimize, & connect your Twitter audience. It can assist you to find significant tweeters.

Launched:

Tool URL: https://followerwonk.com/social-authority

Owner: Rand Fishkin and Gillian Muessig

Social Crawlytics (Analytics): It helps to find out your competitors’ most shared content. Also, it can help you to identify social metrics, most shared authors and more.

Launched:

Tool URL: https://socialcrawlytics.com/

Owner:

Free and Paid

KnowEm: It quickly search over more than 5 hundred social media sites to check the availability of the brand, username, and product you are looking for.

Launched: 2009

Tool URL: http://knowem.com/

Co-founder: Barry Wise and Michael Streko

Rowfeeder (Analytics): It helps you to track Hashtags, keywords, and usernames from Facebook and Twitter and you can store that info into your Excel for effortless analysis and monitoring of social media.

Launched:

Tool URL: https://rowfeeder.com/

Owner:

Technical SEO

Google SERP Snippet Optimization Tool (CRO): It offers a demo on how your snippet will look like in Google’s search listing. You can add rich snippet, data, bold words etc.

Launched:

Tool URL: http://www.seomofo.com/snippet-optimizer.html

Owner:

SEO Toolbar (Toolbar and Tools Suite): It helps to perform technical research and you can find a great deal of useful info about how your marketing is doing that includes backlinks and more. A really helpful tool!

Launched: 2003

Tool URL: http://tools.seobook.com/seo-toolbar/

Owner: Aaron Wall

SEOQuake (Toolbar and Tools Suite): Use this tool and you can find tons of resourceful data which is difficult to gather with any other tool.

Launched:

Tool URL: http://www.seoquake.com/

Owner:

URI Valet: Great to check server headers, redirect issues, links verification and much more.

Launched:

Tool URL: http://urivalet.com/

Owner:

Yoast WordPress SEO Plugin: It is complete SEO plug-in accessible for wordpress and very helpful for optimization of your site.

Launched:

Tool URL: https://yoast.com

Owner: Joost de Valk

Xenu’s Link Sleuth (Diagnostics): Mainly it is a broken link checker but also greatly helpful for creating sitemaps, partial testing of ftp and much more.

Launched:

Tool URL: http://home.snafu.de/tilman/xenulink.html

Owner:

 Free and paid

Screaming Frog (Diagnostics): It is used for web crawling and to find broken links and much more. A magical tool from SEO’s perspective!

Launched:

Tool URL: http://www.screamingfrog.co.uk/

Director: Dan sharp, Graeme Radford, and Jason lock

Tools Suite

Free

Bing Webmaster Tools (Diagnostics): Many people claim that Bing Webmaster Tools are better than Google Webmaster Tools. No-doubt these research tools are highly effective.

Launched: 2009

Tool URL: http://www.bing.com/toolbox/webmaster

Owner: Microsoft

Google Webmaster (Diagnostics): A must have for the inbound marketers for the performance, health, and diagnostic of the website.

Launched:

Tool URL: http://www.google.com/webmasters/

Owner: Google

Internet Marketing Ninjas SEO Tools: The marketing ninjas have developed some really resourceful SEO tools. You can use them for free.

Launched:

Tool URL: http://www.internetmarketingninjas.com/tools/

Owner:

Seer Toolbar (Analytics, link research): All tools from Seer Toolbar are very easy to use and understand. Beginners can use their tools for effective performance.

Launched:

Tool URL: http://www.seerinteractive.com/seo-toolbox/

Owner:

SEOgadget Tools: An impressive suite of tools that comprise numerous excel plug-ins and provide whitepapers and other resources for generating content strategy.

Launched: 2009

Tool URL: http://builtvisible.com/resources/

Owner:

Virante SEO Tools: A wonderful suite of tools that gives quality results for on-page and off-page SEO.

Launched: Late 90’s

Tool URL: http://www.virante.org/seo-tools

Chairman: Ryan Allis

Sitemaps

Free

XML-Sitemaps.com: Very quick sitemap generator. It is considered good for websites that contains fewer pages.

Launched:

Tool URL: http://www.xml-sitemaps.com/

Owner:

Sitemap Generators:  Google provides state of the art sitemap generators. Really a great tool for generating sitemaps!

Launched:

Tool URL: https://code.google.com/p/sitemap-generators/wiki/SitemapGenerators

Owner: Google

Local

Free

Getlisted: This checks your local listings on the web and gives useful measures to improve your listings and visibility across the web.

Launched:

Tool URL: https://moz.com/local

Owner: Rand Fishkin and Gillian Muessig

Google Map Maker: You can contribute to this service which could be proved resourceful for the Google Maps.

Launched: 2008

Tool URL: http://www.google.com/mapmaker

Owner: Google

Free and Trials

Whitespark Local Citation Finder: Finding potential local citations is essential for improved local search rankings. This tool does the work!

Launched:

Tool URL: https://www.whitespark.ca/local-citation-finder

Owner: Darren Shaw

Competitive Intelligence

Free

BuiltWith: A great tool to find out with what technology a website is built. Just enter the URL and see the magic!

Launched:

Tool URL: http://builtwith.com/

Owner:

Wayback Machine: As the name implies, through this tool you can check the history of your website or any website you want (I assume you want to check the history of your competitors’ website). In this way you can track important changes.

Launched:

Tool URL: http://archive.org/web/web.php

Owner:

Free and Paid

SimilarWeb: You can do a competitive research over numerous online industries. You can have insights of competitors’ websites and apps.

Launched:

Tool URL: http://www.similarweb.com/

Owner:

Whois Lookup: Discover information such as registration and hosting data of any domain.

Launched:

Tool URL: http://whois.domaintools.com/

Co-founder: Ray

A/B testing

Free trials

Optimizely (CRO): Resourceful tool to run A/B tests to boost up your conversations rate optimization.

Launched:

Tool URL: https://www.optimizely.com/

Owner:

Visual Website Optimizer (CRO): An awesome tool that does effortless A/B testing that can add wonders to your CRO endeavors.

Launched:

Tool URL: https://vwo.com/

Owner: Paras Chopra

Productivity

Free

IFTTT: A great tool to build automatic triggers between numerous apps such as Facebook and linkedIn etc.

Launched:

Tool URL: https://ifttt.com/wtf

Owner:

Remove Duplicate Items: A tool that resolves general issue which is removing duplicate items from the URLs.

Launched:

Tool URL: http://ontolo.com/tools-remove-duplicates

Owner: Ontolo

Scraper for Chrome: It’s an easy data pulling out extension for Google Chrome which is helpful for online research when you are required to instantly evaluate the data in form of spreadsheet.

Launched:

Tool URL: https://chrome.google.com/webstore/category/apps

Owner: Google

Free and paid

Trello: Managing and organizing projects have never been so easy.

Launched: 2011

Tool URL: https://trello.com/

Owner: Joel Spolsky

——————————————————————————————————————————————

SEO for Firefox – free – http://tools.seobook.com/firefox/seo-for-firefox.html

WAVE plugin (for Firefox) – free plugin – https://addons.mozilla.org/en-us/firefox/addon/wave-toolbar/

PowerMapper (powerful crawler) – Paid (with free trial) –http://www.powermapper.com/products/mapper/index.htm

SortSite (website issues) – Paid (with free trial) –http://www.powermapper.com/products/sortsite/index.htm

Also, Annie Cushings’ awesome ‘Audit Checklist’ https://docs.google.com/spreadsheet/ccc?key=0AlgVNSddFpwxdEJrZmpQaFpQZFVTUHVLZ0psWjVNeUE#gid=28 is a must-have 😉

You very own SEO Beginners Guide: http://moz.com/beginners-guide-to-seo – superb place to start!!

The Small Business Guide to Analytics:http://www.simplybusiness.co.uk/microsites/google-analytics-guide/ – inc’s links to Moz, KissMetrics, SE Land, Distilled, State of Search, Avinash Kaushik & SE Watch posts :)

Excellent, don’t forget about the Search Engine Inclusion Test from http://seocloudis.com/test-search-engine-inclusion/ :)

Bulk HTTP Header Response Tool by Tom Anthony

Google Analytics Debugger

Google AdPlanner

Microdata Generator

Google+ Ripples Bookmarklet by AJ Kohn

http://www.rmoov.com

https://chrome.google.com/webstore/detail/chartelligence/njhdcfdiifemfnfddhfjmfbkajajceag?hl=en

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

marketing.grader.com

xie zhaotian

http://www.ppchero.com/tools-to-analyze-your-ppc-competition/

http://whois.domaintools.com

http://whoicompete.com/

http://www.google.com/alerts

http://www.woorank.com/

http://www.seoworkers.com

http://www.seoptimer.com/

http://validator.w3.org/ html checker

http://www.searchenginegenie.com/google-rank-checker.html

http://www.dillymarketing.com/social-tally/.

http://textmechanic.com/Permutation-Generator.html

 

– Market Samurai (paid) for KW research and competition
– WebCEO (paid) – rank tracker
– Seoptimer (free) – technical SEO audit
– CognitiveSEO (free and paid) – multitoo

http://www.site-scan.com

http://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm

http://www.seoweather.com/seo-tools/

Kombinator.org

Georanker 

JingBrowseo, and Tinyeye

http://www.seomastering.com/similar-text-checker.php

http://www.webseoanalytics.com/free/seo-tools/duplicate-content-checker.php

http://www.digitaldarts.com.au/tools/link-research-tool