What is the best time to post on social media?
Your social analysis can give you an active suggestion when your audience is engaging with the content that you post. Sometimes we overlook elements like timing when we have some good bit of content. Timing is everything. It is important to know when to post your content, right from the exact day, to exact time, and right social network. Different social media sites offer different virtues for your business and here’s how to optimize each one based on when you post.
Alright, so here’s my theory:
Best time to post on Facebook!
Let’s start with Facebook. It’s interesting to see that each social network has a different time. It’s kind of obvious as not everyone engages with all social networks at the same time. Research shows, Facebook users comment and share posts mostly on Fridays. Is friday the best time to post on Facebook? It’s a definite yes as far as brands are concerned; Fridays do generate 17 percent of all comments. Engagement rates fall right from Monday through Wednesday and the best days to post on Facebook are Thursday and Friday because on these days happiness spikes by 10%. So what’s the best time of the day? Precisely, Thursdays’ between 9-12 pm is the best time to post and engagement rates are 18% higher on Thursdays and Fridays. Also, most sharing to Facebook happens in the morning (8-10 am), when people start their day.
- Day: Thursdays and Fridays
- Time: 8-11AM in morning
Best time of the day to post on Twitter!
Do you know that Twitter engagement goes up by 30 percent on weekends? It’s probably because more people are on their computers, smart phones and tablets. In any given week, engagement on Twitter peaks between 1-3pm, may be because a lot of people are on their lunch breaks. The best time of the day to post is 1 pm as you’ll get most shares, post at 3 pm to get most clicks. Another research says that best days to tweet for B2B’s are Monday to Fridays as weekdays provide 14% more engagement than weekends because engagements and CTR’s are highest on weekdays and Wednesday. The best time of the day to tweet is 5pm for highest number of retweets and 12pm and 6pm for highest click through rates. According to twitter, users are 181% more likely to be on twitter during their commute and they’re also 119% more likely to use during school or work hours.
- Day: Weekdays especially Wednesday
- Time: 1-3PM in afternoon
What’s the best time to post on B2B portals like LinkedIn?
LinkedIn consists primarily of B2B audience, the best days of posting on LinkedIn is during business hours on weekdays like Tuesday, Wednesday and Thursdays. Early evening, starting between 5 to 6 PM is another great time of the day to publish content on LinkedIn, because you are catching your audience at the end of a work day. According to a research, you’ll get most clicks and shares on Tuesday 10am – 11am. The best times to post are 7am-8am and 5pm-6pm. The worst time to publish content to your LinkedIn connections is between the hours of 10 PM to 6 AM, as most professionals are inactive during this time.
- Day: Weekdays especially Tuesday, Wednesday and Thursday
- Time: Business hours
Best times to post on Instagram and Pinterest!
It’s important to remember that Instagram is primarily accessed via a mobile device. It also depends upon users and demographics as adults who work a 9 to 5 job might be more likely to look at Instagram in the morning, whereas kids who stay out late and party a lot might be slightly more active on Instagram during off hours. According to a research, for Instagram, best days to post are Mondays at off work hours. Also, during off hours 33.4 per 1000 followers interacted with content. Remember people post most on Thursdays and interact most on Sundays. Also, consumers are more likely to interact with Instagram videos during non-work hours.
It is certainly not black and white and there are many things you need to consider before you start on Pinterest. According to a research, best days and time to pin are Saturdays, 2am-4am and 8pm-11pm. Friday 3pm is the peak to post for fashion and retail. The best time to post on Pinterest is when your audience will be there. This could be unique to you and your business. So, you should experiment a lot.
- Day: 24×7, Depends completely on your audience, Pinterest is quite active on weekends
- Time: Depends on audience that you target
Best times to post, according to Buffer!
According to Buffer, LinkedIn traffic is more likely to head straight for your homepage. Also, your posting schedule matches up with the pace of your LinkedIn audience. If you post once a day for four weeks (without the weekends), you’ll hit 20 posts in a month which should be an initial target. You can make a habit of sending notifications and links every time you post. According to a research, late morning during weekdays is best time to share on Google plus. Engagement is the key here.
- Day: At least once a day on weekdays
- Time: Late morning (around 11 AM) works for most social media channels
Useful tools for each social media channel:
Fanpage karma – It produces helpful and clear reports on Facebook and Twitter and also provides in-depth data insights. It has a user-friendly interface with perceptive site navigation. Do check it out.
Followerwonk: It compares your twitter profiles to your competitors. We especially like its visualization feature which helps further while generating Infographics.
Timing+ will help you analyze your most popular Google Plus posts, while giving an idea about what timing to follow.
Couple of useful tips when you post on Social media –
- Social media image dimensions: Social media cover photos are important for brand values, highlighting your goal and conveying what your company has to offer. It is a good way to optimize your profile photos. Social media cover photos are likely to be something that you’ll want to update regularly to align with new campaigns. Remember the cover photo sizes:
- Facebook: 851 px by 315 px (Wide x Tall)
- Twitter: 1,500 px by 500 px (Wide x Tall)
- LinkedIn: 646 px by 220 px (Wide x Tall)
- Google+: 2,120 px by 1,192 px (Wide x Tall)
- YouTube: 2,560 px by 1,440 px (Wide x Tall)
- Desktop Banner: 2,560 px by 473 px (Wide x Tall)
- So, how should I monitor my social accounts? Follow these steps:
- Check for all the chat about you and your company. This can be done through Tweet Deck or even directly from Twitter.
- Keep your company’s Facebook page bookmarked in your web browser and you should daily check the updates.
- Scan new comments on your LinkedIn page.
- Check your email for Google Alerts regarding the industry-related content via Google+ and other blogs. Plan and try to create a bridge between listening to and the engaging with your audience.
Coming back to timing for social media, check out the best survey ever –